Jeep Wrangler Could be a Victim of Chrysler Bankruptcy

[Soup]

Jeep Wrangler Could be a Victim of Chrysler Bankruptcy | PriceWheels Blog

Jeep Wrangler Could be a Victim of Chrysler Bankruptcy

May 5th, 2009 by Ross Edwards

According to Edmunds, Chrysler’s restructuring plans include the possibility of eliminating the Jeep Wrangler. This sounds like a terrible idea, why would Chrysler get rid of the Wrangler, the company’s most recognizable, most fun, most utilitarian and most awesome vehicle?

Apparently because nobody would buy it. Inside the thousands of pages of Chrysler’s restructuring documents, financial advisors suggest that the Jeep Wrangler might not be sellable, if it came to that. According to the documents, the building and selling the Wrangler would cost a buyer between $550 million and $1 billion, and the market for auto brands is very weak right now. So weak, in fact, that there might not be anyone willing to pay that much.

This is terrible news, but seems pretty unlikely. There’s no way that Chrysler and Fiat are so dumb that they’d let the one of the only desirable car in Chrysler’s lineup just disappear. And if Jeep were on the auction block, it’s hard to believe that not a single automaker would be willing to shell out the dough for it.

If the Wrangler dies, will there be any trucks left that can be taken off-road stock?

[static]

getting rid of one of the best 4x4 ever is just damn stupid

[EVILZ33]

wow im suprised no ones buying them i see em all the time

[fat_kid]

wow, you can't get rid of the wrangler, thats just plain stupid

[skyline180000]

They WON'T be getting rid of the wrangler because Chrysler wants to make a hybrid 3.8liter engine that is currently in the wrangler/minivan platforms

[robz95xj]

the wrangler is the only thing that sells for chryslerand besides the Ram and Vipe everything they sell is junk

[bam 240sx]

Originally Posted by Soup

If the Wrangler dies, will there be any trucks left that can be taken off-road stock?

no cause you guys rolled all of em